From Struggling Coach to Business Architect

From Struggling Coach to Business Architect

For years, I was the definition of an overworked and underpaid coach.

Despite my expertise and genuine passion for helping clients transform, I was:

  • Working 60+ hour weeks yet barely covering my bills

  • Missing important family moments to accommodate client schedules

  • Accumulating certifications that never seemed to increase my income

  • Feeling like a fraud for teaching while neglecting my own life and needs

I knew that if I couldn't figure out how to build a sustainable coaching practice soon, I would have to give up on my dream and return to a conventional job...

The Turning Point

While reading a book on business strategy, I had a realization that changed everything: I wasn't running a coaching practice - I was running a struggling business.


This insight led me to:

  • Conduct extensive market research to identify my most valuable specialization

  • Create a premium pricing strategy based on transformation value, not time

  • Develop systematic approaches to marketing and client delivery

  • Implement business systems that created true freedom

Within six months, I had transformed my practice into a thriving business that generated more income while requiring fewer hours. Most importantly, I had reclaimed my life and family time.

The FreedomCoach Philosophy


Freedom is the ultimate catalyst - the essential element that transforms ordinary coaching practices into extraordinary businesses that create both financial prosperity and personal liberation.

At FreedomCoach Academy, we believe that true success comes from taking complete accountability for your results while building systems that create genuine freedom - freedom from financial stress, freedom from burnout, and freedom to make the impact you were meant to make.

Like adding the essential ingredient that transforms a good dish into something unforgettable, we provide the critical business systems and accountability framework that elevate your coaching practice from surviving to thriving.

We believe that successful coaches are accountable coaches - those who take ownership of their business results, their client outcomes, and their personal growth. When coaches embrace both freedom and accountability, they build practices that serve at the highest level while creating the lifestyle they deserve.

  • Premium positioning that attracts ideal clients

  • Value-based delivery that commands higher rates

  • Systems-focused operations that create true freedom

  • Implementation support that ensures real results


Our mission: To help 10,000 health and wellness coaches build thriving, impactful practices that support both their clients' transformation and their own well being.

Experience & Credentials

  • Worked with over 2,000 clients world-wide to help them transform their practices

  • Mindvalley certified business coach

  • Background in business systems optimization

  • Certified Expert in Strategic Sales & Marketing by Grant Cardone

  • Certified Rainmaker Marketing Specialist from Frank Kern

What truly matters, however, are the results our clients achieve. Our success is measured by the transformation of coaching practices around the world.

Why Location Independence?

My journey to location independence represents the freedom that proper business systems can create. It's not just about exploring beautiful destinations and experiencing diverse cultures (though those are wonderful benefits).

My ability to work from anywhere is living proof that when you build a coaching practice the right way, you can:

  • Work from anywhere in the world

  • Create income that isn't tied to your physical location

  • Design your schedule around your ideal lifestyle

  • Build a business that serves your life, not the other way around

I don't just teach these principles - I live them. And my goal is to help you create this same freedom in your wellness coaching practice.

2025 FreedomCoach Academy